Location
Southport
Objective
Brand Immersion
Duration
1–3 Days
Visitors
Hundreds–Thousands
What They Needed
We delivered a bespoke branded Scalextric activation for Howdens Southport during their TradeFest 2025 event, creating a high-energy interactive entertainment experience designed to increase customer engagement within the showroom environment. Featuring custom-branded track elements and competitive racing action, the activation successfully entertained nearly 100 attendees while encouraging meaningful interaction between staff and trade customers throughout the event.
What We Delivered
A fully managed, bespoke Scalextric experience — custom-built to match the brief, delivered on time, and professionally hosted throughout. Every detail, from the trackside branding to the race format, was designed to hit the event's specific objectives.
What Happened
- →Crowds gathered throughout the event
- →Continuous queue of participants
- →Highly engaged audience
- →100% five-star feedback
Hiring Scalextric for a Brand Activation
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