Walsall Housing Group (whg) – Penkridge

Walsall Housing Group (whg) wanted a two-day attraction for their event in Penkridge that would keep people engaged right across both days — something interactive and competitive rather than passive, and branded as their own from the grandstands down.

Our Signature Digital Track was installed inside the marquee on the wooden floor and built out in a desert/canyon theme, with sand-coloured terrain, rocks, scrub and western-style props, a Mustang Raceway water tower, and Dunlop bridge and Red Bull trackside signage. The grandstands and pit buildings were wrapped in bespoke whg branding — the whg logo and rainbow arc across every panel — and a wall-mounted screen displayed the live fastest-lap leaderboard throughout. The table was finished with a black valance.

The circuit ran across both days, the 6th and 7th of October, as a fastest-lap competition with the live leaderboard on screen so every racer could see exactly where they stood. Laps piled up steadily across both days, with 2,877 laps completed in total — plenty of racers took the opportunity to have another go and chase a place in the top ten.