What is Adam's Scalextric Events?

Adam’s Scalextric Events delivers bespoke racing experiences for brands that want to stand out. Combining craftsmanship, creativity, and seamless execution, we create immersive installations that attract attention and leave a lasting impression at events across the UK.

How does Scalextric work as an exhibition stand attraction?

Our Scalextric setup acts as a footfall magnet — it draws visitors in from across the hall, keeps them engaged for longer, and creates natural conversations with your team. Guests don't just walk past; they stop, race, and remember you.

Do you brand the track for exhibitions?

Yes — custom-liveried cars in your brand colours, branded pit lane signage, and trackside banners are all available. The entire setup can be built around your campaign.

Can you set up at any exhibition venue?

We've operated at the NEC Birmingham, Excel London, and numerous smaller exhibition centres. We survey every venue and design the track to fit your stand footprint precisely.

How does it help with lead generation?

The competitive element gives your team a natural reason to capture details — leaderboard sign-ups, fastest lap competitions, and prize giveaways all create touchpoints for lead collection.

Exhibition

SBS @ UK Recruitment Expo

Client: SBS

All events

Client: SBS
Event: SBS @ UK Recruitment Expo
Location: London Excel
Date: March 2026
Event Type: Exhibition Stand Attraction
Service: Bespoke Branded Scalextric Hire
Track: Signature Digital Track

The Brief

What They Wanted

SBS wanted a standout attraction for their stand at the UK Recruitment Expo at London ExCeL — something that would cut through the digital fatigue of a hall full of screens and brochures.

Our Scalextric Setup

What We Supplied

We supplied our Signature Digital Track with branded trackside signage, live lap timing, and a real-time leaderboard, designed to fit the stand footprint precisely.

The Racing

What Happened

The track drew visitors in from across the hall and kept them at the stand for longer. The competitive element gave the SBS team a natural reason to start conversations and capture details.

The Result

The Outcome

A busy stand that stood out from the surrounding exhibitors — the track turned passive footfall into genuine engagement and lead generation.

FAQ

Hiring Scalextric for an Exhibition

More Events

Wedding

India and Owen's Wedding – Witney

Sept 2026

Corporate Party

Silveray Corporate Event – Stockport

Sept 2026

Wedding

Helen & Rob's 30th Wedding Anniversary

Sept 2026

Planning an Exhibition Stand Attraction in London Excel?

We deliver fully managed, bespoke Scalextric hire across the UK. Get in touch for a free, no-obligation quote — we'll design the perfect racing experience for your event.

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