Location
London Excel
Objective
Drive Footfall & Leads
Duration
1–2 Days
Visitors
Hundreds–Thousands
What They Needed
We provided a bespoke Scalextric exhibition activation for Small Business Software at the London Recruitment Agency Expo 2026 at ExCeL London, creating a high-impact interactive attraction designed to increase stand engagement and lead generation. The custom-branded racing experience encouraged recruiters to scan their event passes to compete for a £100 prize, helping the client attract crowds, generate conversations, and maximise exhibition footfall throughout the two-day trade show.
What We Delivered
A fully managed, bespoke Scalextric experience — custom-built to match the brief, delivered on time, and professionally hosted throughout. Every detail, from the trackside branding to the race format, was designed to hit the event's specific objectives.
What Happened
- →Crowds gathered throughout the event
- →Continuous queue of participants
- →Highly engaged audience
- →100% five-star feedback
Hiring Scalextric for a Exhibition
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