Location
NEC Birmingham
Objective
Drive Footfall & Leads
Duration
1–2 Days
Visitors
Hundreds–Thousands
What They Needed
We delivered a bespoke farming-themed Scalextric exhibition activation for Fielder Nutrition at the 2026 LAMMA Show at the NEC Birmingham, creating a highly interactive stand attraction designed to increase engagement and exhibition footfall. Featuring a custom countryside racing circuit with agricultural scenery and a competitive “Top Gear style” leaderboard challenge, the activation became one of the most talked-about entertainment features in the exhibition hall.
What We Delivered
A fully managed, bespoke Scalextric experience — custom-built to match the brief, delivered on time, and professionally hosted throughout. Every detail, from the trackside branding to the race format, was designed to hit the event's specific objectives.
What Happened
- →Crowds gathered throughout the event
- →Continuous queue of participants
- →Highly engaged audience
- →100% five-star feedback
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