What is Adam's Scalextric Events?

Adam’s Scalextric Events delivers bespoke racing experiences for brands that want to stand out. Combining craftsmanship, creativity, and seamless execution, we create immersive installations that attract attention and leave a lasting impression at events across the UK.

How does Scalextric work as an exhibition stand attraction?

Our Scalextric setup acts as a footfall magnet — it draws visitors in from across the hall, keeps them engaged for longer, and creates natural conversations with your team. Guests don't just walk past; they stop, race, and remember you.

Do you brand the track for exhibitions?

Yes — custom-liveried cars in your brand colours, branded pit lane signage, and trackside banners are all available. The entire setup can be built around your campaign.

Can you set up at any exhibition venue?

We've operated at the NEC Birmingham, Excel London, and numerous smaller exhibition centres. We survey every venue and design the track to fit your stand footprint precisely.

How does it help with lead generation?

The competitive element gives your team a natural reason to capture details — leaderboard sign-ups, fastest lap competitions, and prize giveaways all create touchpoints for lead collection.

Exhibition

Fielder Nutrition @ Lamma 2026

Client: Fielder Nutrition

All events

Client: Fielder Nutrition
Event: Fielder Nutrition @ Lamma 2026
Location: NEC Birmingham
Date: January 2026
Event Type: Exhibition Stand Attraction
Service: Bespoke Branded Scalextric Hire
Track: Signature Digital Track

The Brief

What They Wanted

Fielder Nutrition wanted a footfall-driving attraction for their stand at LAMMA 2026 at the NEC Birmingham — something that would draw visitors in from across the hall and keep them engaged.

Our Scalextric Setup

What We Supplied

We supplied our Signature Digital Track with branded trackside signage, live lap timing, and a real-time leaderboard, designed to fit the stand footprint precisely.

The Racing

What Happened

The track drew visitors in from across the hall and kept them at the stand for longer. The competitive element gave the Fielder Nutrition team a natural reason to start conversations.

The Result

The Outcome

A busy stand that stood out from the surrounding exhibitors — the track turned passive footfall into genuine engagement and dwell time.

FAQ

Hiring Scalextric for an Exhibition

More Events

Wedding

India and Owen's Wedding – Witney

Sept 2026

Corporate Party

Silveray Corporate Event – Stockport

Sept 2026

Wedding

Helen & Rob's 30th Wedding Anniversary

Sept 2026

Planning an Exhibition Stand Attraction in NEC Birmingham?

We deliver fully managed, bespoke Scalextric hire across the UK. Get in touch for a free, no-obligation quote — we'll design the perfect racing experience for your event.

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