Location
NEC Birmingham
Objective
Event Entertainment
Duration
1–3 Days
Visitors
Hundreds
What They Needed
We were commissioned to provide a high-impact experiential activation for the Lancaster Insurance Classic Motor Show at the NEC Birmingham, the UK's largest event of its kind. Over the course of three days, we managed a large-scale, custom-scenic track within the "DadCars Family Zone," designed to handle high footfall and heavy continuous usage. The installation successfully drove significant audience engagement through a digital "Fastest Lap" competition, proving to be a standout attraction for the duration of the show.
What We Delivered
A fully managed, bespoke Scalextric experience — custom-built to match the brief, delivered on time, and professionally hosted throughout. Every detail, from the trackside branding to the race format, was designed to hit the event's specific objectives.
What Happened
- →Crowds gathered throughout the event
- →Continuous queue of participants
- →Highly engaged audience
- →100% five-star feedback
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