What is Adam's Scalextric Events?

Adam’s Scalextric Events delivers bespoke racing experiences for brands that want to stand out. Combining craftsmanship, creativity, and seamless execution, we create immersive installations that attract attention and leave a lasting impression at events across the UK.

Can you operate in a marquee or outdoor tent?

Yes — marquee and festival events are a core part of what we do. Our equipment is designed for these environments and we've operated at everything from glamping weekends to large outdoor festivals.

How many guests can the track handle at once?

Our standard setup accommodates 2–6 drivers racing simultaneously, with a continuous queue format that keeps the energy high throughout the event.

Do you manage the event from start to finish?

Yes. We handle delivery, setup, hosting throughout your event, and full pack-down — completely hassle-free for you.

Can you cater for large-scale events with high footfall?

Absolutely. We've managed events with hundreds of guests across multi-day formats and can advise on the best setup for your expected attendance.

Marquee Event

Amazon Fastforward 2026

Client: Amazon Fastforward x GEOTAB

All events

Client: Amazon Fastforward x GEOTAB
Event: Amazon Fastforward 2026
Location: Rome, Italy
Date: May 2026
Event Type: International Brand Activation
Service: Bespoke Branded Scalextric Activation
Track: Signature Digital Track

The Brief

What They Wanted

Amazon Fastforward needed a bespoke, premium Scalextric racing activation for their international event in Rome, integrated alongside the GEOTAB Grand Prix — and it had to meet exceptionally strict corporate branding guidelines.

Our Scalextric Setup

What We Supplied

We precision-engineered a digital racing circuit with flawless 'GEOTAB Grand Prix' and 'Amazon Fastforward' trackside signage, bespoke miniature spectator stands and race barriers, and a fleet of fully custom-painted and liveried miniature Amazon freight trucks — individually numbered and styled to mirror real-world Amazon transport — in place of traditional racing cars.

The Racing

What Happened

We clocked 2,636 miles driving across Europe to Rome to deliver the activation. The custom Amazon trucks brought a brilliant thematic twist to the grid, combining nostalgia, high-speed competition, and precise corporate identity that immediately grabbed the attention of everyone in the exhibition hall.

The Result

The Outcome

A show-stopping interactive exhibition masterpiece that met global corporate branding standards while giving attendees something genuinely fun to do. Our first international event — proof we can deliver flawless event entertainment well beyond the UK.

Amazon Fastforward 2026 — Marquee Event Scalextric event photo 2

Amazon Fastforward 2026 — Marquee Event Scalextric event photo 3

Amazon Fastforward 2026 — Marquee Event Scalextric event photo 4

FAQ

Hiring Scalextric for a Marquee Event

More Events

Brand Activation

Adrian Flux x Fluential Influencer Party

Aug 2026

Wedding

Mr & Mrs Shepherd Wedding

Aug 2026

Corporate Party

Herrco Summer Carnival

Aug 2026

Planning an International Brand Activation in Italy?

We deliver fully managed, bespoke Scalextric hire across the UK. Get in touch for a free, no-obligation quote — we'll design the perfect racing experience for your event.

Get a Free Quote