Location
Liverpool
Objective
Brand Immersion
Duration
1–3 Days
Visitors
Hundreds–Thousands
What They Needed
We delivered a fully bespoke Scalextric exhibition activation for Aim Recruit at the UKIFDA Expo at Exhibition Centre Liverpool, creating a visually striking branded racing experience designed to maximise stand engagement and lead generation. Featuring a custom-built track, digital leaderboard, and VIP Silverstone F1 prize competition, the activation attracted delegates throughout the two-day event and helped the client generate high-quality conversations alongside their sales team.
What We Delivered
A fully managed, bespoke Scalextric experience — custom-built to match the brief, delivered on time, and professionally hosted throughout. Every detail, from the trackside branding to the race format, was designed to hit the event's specific objectives.
What Happened
- →Crowds gathered throughout the event
- →Continuous queue of participants
- →Highly engaged audience
- →100% five-star feedback
Hiring Scalextric for a Brand Activation
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