What is Adam's Scalextric Events?

Adam’s Scalextric Events delivers bespoke racing experiences for brands that want to stand out. Combining craftsmanship, creativity, and seamless execution, we create immersive installations that attract attention and leave a lasting impression at events across the UK.

Have you worked with major brands before?

Yes — we've delivered bespoke activations for Amazon Fastforward, Porsche, and other leading brands, including an international activation in Rome.

Can you build a fully custom track themed around our brand?

That's exactly what we do. Custom cars, branded scenery, themed circuits — everything is designed to reflect your brand world from the ground up.

How far in advance do we need to book?

For brand activations we recommend as much lead time as possible — typically 4–8 weeks minimum — to allow for design, production, and custom builds.

Do you offer exclusivity for our event?

Yes. Every setup is bespoke and we only take one booking per event date, so your activation is completely exclusive.

Brand Activation

Adrian Flux x Fluential Influencer Party

Client: Adrian Flux x Fluential

All events

Client: Adrian Flux x Fluential
Event: Adrian Flux x Fluential Influencer Party
Location: Engine Rooms, London
Date: August 2026
Event Type: Influencer Party
Service: Bespoke Brand Activation
Track: Mustang Raceway

The Brief

What They Wanted

Adrian Flux and their influencer marketing partners Fluential wanted an interactive centrepiece for an evening influencer party at the Engine Rooms in London — something that would give a room full of social-savvy guests something genuinely fun to do, create content opportunities, and keep the energy up all night.

Our Scalextric Setup

What We Supplied

We brought the Mustang Raceway — our flagship custom-built circuit — and built entirely bespoke scenery around the Adrian Flux brand. The centrepiece was a 3D model of the Adrian Flux Waterfront in King's Lynn, alongside a set of custom Adrian Flux banger cars and a 3D-printed start/finish gantry. A fastest-lap competition ran all evening with a live leaderboard and prizes for the quickest drivers.

The Racing

What Happened

Guests queued up to take their shot all evening, and the live leaderboard kept the competitive energy going from setup to pack-down. 1,759 laps were completed across the event — the track didn't stop drawing a crowd all night.

The Result

The Outcome

Fastest Lap Winner

George

Top 3 Fastest Laps

1George6.34s
2Tazeem6.34s
3Jacob b6.4s

A fastest-lap showdown with prizes for the quickest drivers. Every piece of content the guests created had the Adrian Flux identity built right in — inherently shareable, inherently competitive, and a genuine brand experience rather than a logo on a barrier. This was our 30th event.

Participants

Races

1,759

Laps Completed

6.34s

Fastest Lap

FAQ

Hiring Scalextric for a Brand Activation

Planning an Influencer Party in London?

We deliver fully managed, bespoke Scalextric hire across the UK. Get in touch for a free, no-obligation quote — we'll design the perfect racing experience for your event.

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